Part 1: Airbnb Keyword Research
In the first part we discussed the SEO factors which affect your Airbnb listing views a little. Now I’m sharing some free tools together with you to assist figure out what your Airbnb keyword technique is going to be.
What exactly is an Airbnb Keyword?
Airbnb keywords are the foundation your Airbnb SEO technique for your listing. Unlike suggested by its name, keywords might be multiple word. For instance “Airbnb Vancouver Yaletown” would really be regarded only one keyword. Keywords are separated with a comma. Airbnb keywords are necessary information which enables the Airbnb algorithm prioritize listings, according to a searcher’s enquiry.
How to get Your ideal Airbnb Keywords
We should build a search engine strategy round the highest volume and a lot relevant search terms people use that are seeking listings like yours. There’s a few ways to do that.
Recall just what the function of previous guest visits are. This can be gold. I live near a medical facility and guests chose my listing specifically for this reason. So I’ll be sure to include the hospital name in my listing SEO. Similarly, I live all-around an attractive neighbourhood and may even include that keyword within my Airbnb SEO strategy. If you learn you will get many visitors because you’re near a celebration center, sports area or other high traffic get together venue, those are excellent alternatives to make your keyword strategy around too.
2. Consider important sites and attractions your house is near. Do you live near special sightseeing attractions, famous parks, buildings of great interest that your particular city’s tourism board promotes? Then include those keywords for the following part!
Now we’re going to apply certain free research tools to recognize your better Airbnb SEO strategy.
Keyword Suggestions For Your Airbnb SEO Strategy
Visit https://smallseotools.com/keywords-suggestions-tool/ and kind from the following but fill it up using your listing’s information:
Airbnb [your city] [your state/province]
Now you’ll visit a list of suggested keywords which are generated. They're several other specific keyword combinations that people inputting the words above are utilizing. Choose as much as 5 of the extremely relevant keywords because we’re then likely to see their monthly search volumes. We’re trying to find the highest search volumes which can be most relevant on your listing.
Part 2: Airbnb Keyword Volume
Using your 5 keywords, now check the monthly amount of searches in the link below:
Don’t forget to add any special locations or tourist sites if they’re close to your listing.
Airbnb [your city] [your state/province] [tourist site/hospital/university/etc]
This will give an notion of a normal monthly search volumes by individuals specifically trying to find short-term rentals near your listing, using your location’s advantage.
Part 3: Choosing Your Airbnb Keywords
The “airbnb [your city] [your state]” keyword medicine highest volume and can likely be the main keyword you’ll build a strategy around. You’ll have some useful listing variations that can prove useful later. Make sure to write them down, as well as monthly search volume.
You need to will have the next keywords:
Primary keyword that is very general.
ex: airbnb victoria bc canada
2. Secondary keywords more specific on your location. Do not make sure they are to much time. The length from the examples below work nicely.
ex: airbnb victoria oak bay, airbnb royal jubilee hospital, airbnb university of victoria,
Congratulations! You now have Airbnb keywords that could be put on make an Airbnb SEO strategy.
Part 4: How you can~the way to~tips on how to~the best way to~ways to Apply Keywords For your Airbnb SEO Strategy
The Airbnb keywords you researched in the section can finally get put on your listing. When placed correctly as instructed below, your new Airbnb keywords will direct the Airbnb algorithm to start favouring your listing when potential guests search.
We’ll use the previous keyword “airbnb victoria oak bay” as one example.
Airbnb Title. Ex: OAK BAY! Bright, Spacious & Stylish Two bedroom
Airbnb Description. Ex: Outside of Oak Bay in the bottom of your quaint Victorian street….
Airbnb Image SEO. You may need to re-upload the identical images again but this is important. When you save the style on your computer this time around, perform following. No capital letters, no spaces (use hyphens), no special characters. Your entire image file names will want to look such as this when you re-upload to the listing. ex: oak-bay-2-bedroom-victoria-bc.png You don’t should include airbnb from the file names. Use the other keywords in your image SEO naming to improve the prospect of appearing for anyone more specific searches too! If you’d like to find out about SEO file naming for image and video, you'll be able to click here.
Airbnb Custom URL SEO. This really is still quite recent from Airbnb so only a few folks have performed this yet. Inside manage your listing page, you’ll discover the option below the title and outline edit section. Here’s an examples I used with my keywords “oak-bay-victoria”. You can learn more about Airbnb custom URLs here.
Duplicate your listing and apply your secondary keywords. Since trying this nearly A few months ago, I will confirm it's doubled the number of times my listing may be seen. As mentioned earlier, I know lots of my guests are looking for accommodations close to the hospital, so I designed a listing designed for that traveller group and constantly show up at the top. I kept high of the descriptions precisely the same given that they included the principal and secondary seo keywords. It helps me to rank all of my listings many times. Be sure you change the image file names, titles and descriptions, and ensure the calendars are typical synched. Make this happen, navigate to the hosting dashboard, manage-your-space/availability and then go to synch calendars.
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Given that you’ve applied your Airbnb SEO terms to your listings, we’re able to end up in growth hacking strategies for Airbnb hosts which will make your short-term rental more profitable, gain in reviews that are positive and greatly reduce the possibility of problem guests.
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